Read e-book online A Handbook of Intellectual Property Management: Protecting, PDF

By Adam Jolly, Jeremy Philpott

ISBN-10: 0749442239

ISBN-13: 9780749442231

ISBN-10: 1417583983

ISBN-13: 9781417583980

* prime innovators and IP specialists supply suggestion on a number subject matters together with: the price of IP; eu Union vs US legislation; trading IP rights; motion opposed to counterfeiting and piracy

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It might be necessary for the inventor to tell someone about it, for ឣ 48 BUILDING THE PORTFOLIO __________________________________________ example to get engineering advice or prototypes made, or to raise funds for development. A formal confidentiality agreement (also called a non-disclosure agreement or NDA) might provide enough protection for these limited disclosures, but if the project has reached a stage where it requires some non-confidential disclosure in order to proceed, it is time to file the patent application.

Dr John Collins is a partner at Marks & Clerk Patent and Trade Mark Attorneys, Europe’s largest firm of intellectual property specialists. 5 Brand equity Intellectual property is an integral part of creating brand value, says David Haigh, CEO, Brand Finance plc. The value of brands and trade marks Brands can be sold, transferred or licensed, quite separately from the related product manufacturing capability. Although brands form a large part of the value of most organizations, a brand itself has no legal definition and is not the subject of a single identifiable right.

Sometimes it is ____________________________________________ APPLICATION TACTICS 49 ឣ appropriate to expand and re-file the patent application one or more times during the course of the first year after filing, to get the earliest possible ‘priority date’ for each aspect of the development. So long as the invention remains secret, it is possible to withdraw the application and re-file it later to restart the clock. Once the invention is publicly disclosed, however, there is no going back. World domination The UK is a relatively small market and the investment in product development, marketing, patenting and other IP protection is rarely justified for the UK market alone.

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A Handbook of Intellectual Property Management: Protecting, developing and exploiting your IP assets by Adam Jolly, Jeremy Philpott


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